About

Full service PR agency to cut through the noise of current day communication

Thought leadership
Brand & Product launch
Brand Identity & Digital Design
Corporate Sustainability
Influencer marketing
Media relations
Branded publishing & content
Social Purpose Campaigns
Corporate & CEO profiling

Events & activations
PR campaigns
Crisis & reputation management
Diversity, Equality & Inclusion
Integrated Earned First campaigns
Social Media campaigns
Platform Strategies
Web3 and AI integration
NFT influencers

We're obsessed!

We are obsessed with FAME.
No, not the shallow “oh look at me” kind. Facts, Attention, Meaning and Earned are the four factors that allow companies to cut through the noise of current day communication, and find a deeper, better connection with people. Together we make them add up perfectly, and help you become relevant in people’s lives, in a sincere and considerate manner. This is what we call the FAME Equation:
F+A+M+E = grow famous for all the best reasons.

Facts

We always work with cutting insights - based on factual truth - that incite and spark a conversation. These facts are fundamental. Don't worry, if you don’t have them we’ll help you find them.

Attention

Paying attention will earn you attention. By paying attention to topics that matter, from an authentic role and voice, we create long lasting attention for your company that cuts through all clutter. We’ll know it will, as we closely co-create with our network of influential friends, a.k.a. our real-life bullshit filters.

Meaning

To be of meaning is to act, as actions still do speak the loudest. It’s about living it! We’ll bring your meaning to life in a way only your brand could do, using impactful creativity. Ultimately, this doesn’t only give you stories people’d love to share: what we create is a contract for change.

Earned

By thinking ‘earned first’ we ensure you’ll earn the attention you deserve. We’re not called Het PR Bureau for nothing: we connect your brand and story to influential culture, communities and people who will support us in maximizing your earned attention. We amplify your message on every channel, also making the most of paid, owned and shared opportunities.

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“We can no longer simply buy the hearts, time and attention of people, today we have to earn it.“
Jacqueline Bosselaar, founding partner HPB

Changing since 2005

HPB | Het PR Bureau was founded back in 2005 in an old garage in Amsterdam, built around the belief that PR in its purest, most effective form can change so much more than only people’s perception of a company. Since then, founding partner Jacqueline Bosselaar has sought to redefine what PR can do, not only for companies and brands, but in people’s lives and our society as a whole. A mission just as much professional as it is personal.

This has allowed us to become an agency which intertwines personal ambition and purpose with professional expertise and clarity. A perspective which helps us focus on what truly matters in PR: the human connection. What started out as a handful of PR experts in an old garage has grown into a devoted and wildly varied team of 40 strategists, creatives, designers, marketeers and PR rock stars in a former diamond trading center. And we’re not done growing:

Our recent acquisition of digital creative agency LikeFriends allows us to make a difference in even more ways, incorporating brand identity & digital design, motion, platform strategies and social campaigns into our mix of available tools.