HPB | Het PR Bureau acquires digital creative agency Likefriends. Founder Stef de Jong (36) joins HPB as a partner with immediate effect. He fulfils the role of Chief Creative Officer. The motion studio of Likefriends, which currently employs five specialists in digital branding, social media and content creation, will be included in HPB's new range of creative services.
With the acquisition, HPB I Het PR Bureau doubled its creative strategy team, which now consists of 12 specialists, bringing the organisation to a total of 45 employees. This marks the start of a new phase for the full-service PR agency to help brands and organisations grow into the leaders of tomorrow.
Expansion and improvement of creative and digital services
Jacqueline Bosselaar, CEO and founder of HPB: "With this acquisition, we are responding to the increasing demands of clients in the creative digital field. With the help of the motion studio for social media, we can bring PR strategies and concepts to life even better than before. This includes editorial and creative social media posts such as Instagram Stories and Reels, moving tutorials, motion branding, brand introductions, campaigns and all forms of branded content such as podcasts. All of the aforementioned are integral parts of modern public relations. We use them to increase the impact and reach of earned marketing which is important for our clients operating in a time in which we shift to web3."
Stef de Jong: "In the past ten years, Likefriends has worked on creative campaigns nationally as well as internationally, in which interaction and empathy for people and society were always key. This vision is very much in line with HPB's vision - which aims to add real value to people's lives based on Facts, Attention, Meaning and Earned. Through this collaboration, PR specialists, strategists, creatives and content creators come together, directly increasing the impact of our work."
