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ASICS - A Sound Mind in a Sound Body

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ASICS - A Sound Mind in a Sound Body
About the positive impact of exercise on mental well-being

ASICS believes in the positive influence of movement on our mental well-being. This belief is more relevant today than ever. With the Movement for Mind programme and research, we put this at the top of the agenda.

Year 2021
Client Asics
Purpose Thought Leadership, Social Impact

In cooperation with Dr. Brendon Stubbs, for ASICS we proved that a simple movement-based programme can significantly improve people's mental well-being. We shared the results of the Movement for Mind research with Dutch media and influencers during a press event.

We welcomed 65 guests, from which 250+ publications followed with a total media value of 981K and a reach of 13.7 million.

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Asics event Kromhouthal Amsterdam 19102021 6437 min
Asics event Kromhouthal Amsterdam 19102021 5967 min
Asics event Kromhouthal Amsterdam 19102021 6168 min
Asics event Kromhouthal Amsterdam 19102021 6280 min
Asics event Kromhouthal Amsterdam 19102021 6175 min
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